WHAT IS SCOTLAND ON TOUR? Scotland on Tour is an initiative that will deliver multiple new concerts throughout 2022 in response to the COVID-19 pandemic. Musicians, bands, artists and venues have applied to a £750,000 Scottish Government fund to bring new and additional concerts to venues in Scotland this year. Towns and villages across Scotland will open new venue spaces or programme an increased number of concerts providing opportunities for professional musicians to generate new income. It will provide communities across the country with world class performances on their doorstep, contributing to more sustainable concert delivery without the need for audiences to travel into major cities, and will contribute towards rural economies.

OBJECTIVE We are seeking proposals for the creation and implementation of a launch campaign for the project, announcing the first wave of concerts to be created by the fund. This will include devising a launch event with photo opportunity, preparing press materials, liaising with participating artists and promoters and general coordination with press and media.

The successful candidate will also engage with participating promoters to provide local and regional PR support on a per concert basis throughout the year. The number is concerts is tbc but will potentially be circa 300. Please include details of your experience and ability in providing such services in your proposal.

TIMELINE The deadline for proposals is 6pm on Monday 24th January 2022. We are currently aiming for a mid-February launch. This will be monitored closely and is subject to change due to the ongoing COVID situation. Regional concert press and PR will be on going from mid-March 2022 (subject to change as above) until the end of the year.

BUDGET We invite proposals for the launch campaign not to exceed £1000. Please also provide a competitive rate per concert for regional press and PR. Please submit your proposal to info@scotlandontour.com.